my sister was reading "women's health" magazine (the sister mag to the popular "men's health") and came across "the best, the worst, and the spectacularly odd" stories of 2007. here's the piece on page 146 that made me so angry (copied word for word, including bolding the parts that the article bolded):
"The Gluten Glut: Suddenly, the stuff is everywhere - or rather, was. So what is gluten exactly? "It's one of the proteins found in wheat products," says Connie Shieh, R.D., of the Kaiser Permanente medical center. It's also an ingredient in soy sauce, stuffing, cookies, pizza crust, and even vitamins. "People who are sensitive to gluten lack the necessary enzymes to digest these parts of proteins; eating it can result in stomach upset, diarrhea, or even malnutrition," Shieh says. Yet the NIH estimates that full-blown celiac disease affects only 2 million Americans, or 1 in every 133 people. Whole Foods alone stocks more than 1,000 gluten-free products in this $700 million market! We know this much: Trendy conditions make our wallets itch."
You would think that a magazine that prides itself on health and the body would be a little more informed and sensitive than this. We would like write a letter to the editor to tell her what we think. If you have any thoughts or good information to include in the letter, please let me know!
It's not like they have 1,000 different gluten-free cake mixes
. 
ONLY "1 in every 133" people?!?!? So every week at the office, I see "only" four patients with celiac who may or may not know it (I'm not a doc, I manage a neurosurg office)? Or last night at the movies, "only" 4 people in the audience had celiac disease? Many moons ago in my high school graduating class, there could have been 8 celiacs eating hamburgers in the caf? Or better yet, in the probably 200 or so staff at Women's Health, there are likely 2 or more people with celiac disease who may have NO IDEA they are sick. Even if they are looking at the relatively small percentage 1/133 is, they apparently were not taking into consideration the cause/effect factor of maintaining a gluten free diet and the various other health-related conditions that stem from or are often found in conjunction with celiac disease.